Forest Destruction: look for the SFI label
Brands rely on eco-labels to communicate their commitment to social and environmental responsibility, and thanks to a growing green marketplace they also profit from them. In 2013 the United Nations Environmental Program estimated that the global market for certified forest products was more than $20 billion per year.1
Meaningful certification is independent, rigorous, and science-based. An eco-label should identify wood, paper, and other forest products from forests where core ecological and social values such as forest health, wildlife, water quality, and human rights are protected, and controversial and unnecessarily destructive logging are prohibited.
The logging industry created the Sustainable Forestry Initiative (SFI) to deceive customers who are willing to pay 15 to 25 percent2 more for responsibly harvested forest products. But SFI is governed and financed by the same logging companies that it certifies. SFI misleads consumers who expect a socially and environmentally responsible product when they see the green tree label or hear the word “sustainable.” SFI does not deliver and is a significant threat to the integrity of any brand using or promoting the SFI logos.
SFI certifies irresponsible and even illegal logging practices that have a disastrous impact on North American forests:
Solution: Reject SFI
Companies need to remember that the customer is always right. So far, 31 major US companies including 3M, Office Depot, and AT&T have stood up for healthy forests by distancing their brands from SFI and moving millions of dollars in buying power away from forest destruction.Join ForestEthics and join the corporate leaders who have stood up for healthy forests by rejecting SFI.
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