ForestEthics, ForestEthics Advocacy, and ForestEthics Solutions operate as a highly effective international coalition of independent organizations. While we are separate entities we coordinate closely–working together to achieve specific shared goals and objectives in the US and Canada.


Matt Westendorf

Strategic Advisors


Alex Ramel
Andrea Leondard headshot
Anne Pernick Headshot
Danielle SIembieda
Eddie Scher
Ethan Buckner is an Organizer for ForestEthics
Kayla Henson in Montana
Matt Krogh
Paras Upadhyay
Ross Hammond
Trista Kendall headshot


Julia Pope
Sven Biggs is Campaign Organizer at ForestEthics Advocacy



Julia Pope

Julia Pope

Strategic Communications and Solutions Director

Julia joined ForestEthics staff in 2015, bringing with her more than 15 years experience in social and environmental advocacy. Most recently, Julia was the Director of Strategic Communications at (2011-2015) – Canada’s largest online-to-offline campaigning organization. Julia has worked as a contributor and guest-host at CBC Radio and as a strategic consultant to clients in politics, business and not-for-profits. She has lectured and lead workshops on public engagement, democratic reform and digital movement building nationally and internationally.

Julia holds a BA in Canadian Studies from the University of British Columbia and once spent a summer working in the desert as a paid butterfly catcher for the UBC department of Mathematics. Julia grew up in Naramata, British Columbia in a Ukrainian and Métis family and now calls Vancouver home. She still catches insects recreationally.

Julia joined ForestEthics staff in 2015, bringing with her more than 15 years experience in social and environmental advocacy. Most recently, Julia was the Director of Strategic Communications at (2011-2015) – Canada’s largest online-to-offline campaigning organization. Julia has worked as a contributor and guest-host at CBC Radio and as a strategic consultant to clients in politics, business and not-for-profits. She has lectured and lead workshops on public engagement, democratic reform and digital movement building nationally and internationally.

Julia holds a BA in Canadian Studies from the University of British Columbia and once spent a summer working in the desert as a paid butterfly catcher for the UBC department of Mathematics. Julia grew up in Naramata, British Columbia in a Ukrainian and Métis family and now calls Vancouver home. She still catches insects recreationally.

Alex Ramel

Alex Ramel

Field Director, Extreme Oil

Alex joined ForestEthics as the Extreme Oil Field Director in 2015. Throughout his career, Alex has focused on helping local communities take action to build sustainable futures. Prior to ForestEthics, Alex was Energy and Policy Director for Sustainable Connections, where he led development and implementation of one of the most successful community energy efficiency campaigns in the United States. He has also spent the past several years volunteering as an organizer on Pacific Northwest regional political campaigns in which fossil fuel export has been a central issue. 

Alex earned his BA in Environmental Policy and Planning at Huxley College of the Environment. His son Alden is 13.  

Danielle Siembieda

Danielle SIembieda

Digital Marketing Specialist


Danielle joined ForestEthics in mid 2014, bringing with her expertise in community engagement and digital strategy. She has over 15 years of experience building online/offline communities, executing creative campaigns and developing digital strategies around social media, SEO/SEM and web development. Growing up along the Albuquerque Bosque amongst the Piñon and Cottonwood trees inspired her lifetime dedication to climate change issues and the environment. The marriage of her artistic and technology talents stemmed from her education including a B.A. in Communications from the University of Missouri and a M.F.A. in Digital Media with an emphasis on green technology from the CADRE Laboratory for New Media at San Jose State University.  Danielle is deeply involved in the San Francisco Bay Area arts community serving on the board Women Environmental Artists Directory (WEAD) and Emerging Arts Professionals leads marketing and communication efforts of both organizations.

After hours Danielle is an Alter Eco-Artist creating projects that bring together new media art, sustainability and community. You can also find her in the East Bay Regional forests hiking with her German Shepherd, Adama. Her curious nature frequently leads to an international adventure such as a survival trek through the Malaysian rainforest, or a foodie quest in Puebla, Mexico.

Eddie Scher

Eddie Scher

Communications Director

Eddie Scher is communications director at ForestEthics. Eddie previously directed communications for the Sierra Club beyond oil campaign, the Skoll Foundation, Mother Jones magazine, and Waterkeeper Alliance. He was director of the national Clean Water Network and began his career as a mediator specializing in environmental dispute resolution. He holds a Masters in City Planning from MIT and a Bachelor in Environmental Science from George Washington University. Eddie also served as a Peace Corps volunteer in Uruguay.

Eddie has also led communications on political campaigns, published widely on environmental issues, and written for astronauts, actors, artists, environmental leaders, and other superheroes.

Ross Hammond

Ross Hammond

US Campaigns Director

Ross joined ForestEthics in June 2014. He cut his teeth in the anti-apartheid movement in college and then worked in Kenya and Somalia. Over the course of his career, Ross has helped open the UN & World Bank to civil society; promoted strict regulation of the tobacco industry around the world; and challenged the political power of the fossil fuel industry. At the Campaign for Tobacco Free Kids and the Framework Convention Alliance he helped usher in the world's first public health treaty, the WHO Framework Convention on Tobacco Control. He then created and managed a program to fund and support citizen groups around the globe as part of the Bloomberg Initiative to Reduce Tobacco Use. Before joining ForestEthics, Ross led Friends of the Earth’s efforts to expose oil industry influence on the review of the Keystone XL pipeline. A native of Buffalo, he holds a BA from UC Berkeley and an MA in Applied Economics from American University. The father of two boys, he enjoys cooking, playing disc golf and rooting for his favorite sports teams.

Anne Pernick

Anne Pernick Headshot

Education & Resources Director

 Before ForestEthics Anne was the Executive Director of Corporate Ethics International where she also headed up the Business Ethics Network project (BEN) for over seven years, providing trainings and other resources to a diverse network of corporate campaign activists and community leaders. In 2014 Anne and BEN moved to ForestEthics together, starting a new collaboration with the goal of strengthening BEN’s work for the broad corporate campaign movement, Indigenous leaders, and the team at ForestEthics. Anne has also worked at the Oregon League of Conservation Voters and as a freelance journalist. She has a Bachelor’s degree in biology from Yale University and a Master’s degree in biology from the University of California, Los Angeles. Anne loves connecting people with the resources to help make environmental and social change happen and sharing stories of the wins campaigners have created. She also loves writing pretty much anything, including lyrics to fuel ForestEthics’ campaigns. Anne also loves that her daughter decided the Lorax is a girl, and she corrects the pronouns accordingly.

Trista Kendall

Trista Kendall headshot

Development Associate

Trista joined ForestEthics in May 2014 with nearly a decade of nonprofit communications and development experience. As Development Associate, Trista coordinates ForestEthics’ robust grants program and works with individual supporters to further their dreams of preserving wild places. Prior to joining ForestEthics, Trista raised funds and rallied support for groundbreaking education, exhibition, and filmmaker support programs at the San Francisco Film Society and worked with several national clients at M+R Strategic Services to build successful online engagement and fundraising campaigns. Trista holds a B.A. in German Studies and Ethics from Smith College.

When she’s not at ForestEthics, Trista is often cooking and eating her way through SF’s sustainable food scene, hiking in Marin, or enjoying a different kind of forest (a kelp forest!) while SCUBA diving in Monterey, CA.

Matt Krogh

Matt Krogh

Director, US Oil Campaign

With over 12 years experience in nonprofit work and advocacy, Matt Krogh joined ForestEthics in August 2013 to direct a new campaign targeting tar sands on the West Coast of North America, Tar Sands SOS. Most recently as the North Sound Baykeeper at RE Sources for Sustainable Communities in Bellingham, Washington, Matt has spent the last three years fighting against Gateway Pacific and other proposed coal terminals on the West Coast. As a freelancer, he and his father co-authored a book on integrity and principle-based decision making—both critical components of effective advocacy. His professional training and early work experience includes environmental education and ecological modeling using remote sensing data. Matt holds a BS in environmental science and MS in geography from Huxley College of the Environment at Western Washington University.

Matt has been based out of Bellingham for over 20 years. He has also spent some time living abroad in Ukraine and New York City (yes, Manhattan counts as abroad when you're from Washington State). With family roots in Seattle stretching back four generations, the glaciers, dark deep forests of the Cascades, and the waters of the Salish Sea are the undercurrents of who he is. When not running trails and building boats, you can find him cooking family dinners, gazing pensively into the middle distance, or copy editing his daughter's latest novel.

Ethan Buckner

Ethan Buckner is an Organizer for ForestEthics

US Organizer

Ethan joined ForestEthics in 2013 after receiving his B.A. from Vassar College in Poughkeepsie, New York where he studied Social Movements and Social and Environmental Justice. Ethan has spent the past six years fighting climate change and social inequity and brings a deep passion for movement building to ForestEthics. While studying in New York, Ethan launched a US youth delegation to the UN Climate Negotiations, co-founded a youth organizing summer program in East Oakland, and co-created an environmental campaigning organization on campus. He has served as an organizer, trainer, and facilitator at Occupy Wall Street, Grand Aspirations, the Sierra Student Coalition, Energy Action Coalition, Generation Waking Up, and the Will Steger Foundation.

Ethan was raised outside of Minneapolis, Minnesota and is an avid cyclist, hiker, and skier. He is also a singer/songwriter and recently released his second professional album as "The Minnesota Child."

Andrea Leonard

Andrea Leondard headshot

Operations & Human Resources Associate

Andrea joined the ForestEthics staff in July of 2013, bringing with her over 15 years of operations and human resources experience. As Operations & Human Resources Associate, Andrea assists the Chief Operating Officer with the management of ForestEthics' human resources, operations and information technology programs and systems. A Museum Studies major, Andrea has held various visitor services and operational positions with a number of Museums and nonprofits including the Getty Museum, the Asian Art Museum, and the Graduate School of Business at Stanford. Andrea has her B.A./M.A. in Art History and Museum Studies from Case Western Reserve University in Cleveland, Ohio.

Andrea fell in love with wild places exploring the Cleveland Metropark's "Emerald Necklace" as a child. When she's not working, Andrea enjoys gardening, exploring the Bay Area, and enjoying music with her husband and son.

Sven Biggs

Sven Biggs is Campaign Organizer at ForestEthics Advocacy

Campaign Organizer, ForestEthics Advocacy

Sven joined ForestEthics Advocacy in February of 2013, bringing with him more than a decade of community and online organizing experience. As Campaign Organizer he will be playing a leading role in the organization’s work to build community opposition to pipeline and tanker proposals, and to work towards a tar sands free future.

Born and raised in London, Ontario, Sven came west in late 1999 and quickly fell in love with British Columbia’s big trees and wild coast lines. Before joining ForestEthics he worked as Campaign Director at Tanker Free BC and as the Wilderness Committee’s Director of Outreach.

When not at work Sven can often be found preparing and enjoying Mexican cuisine.

Melyssa Hudson

Campaign and Administrative Associate, ForestEthics Advocacy

Springing from the Sunshine State, Florida, Melyssa began her relationship with ForestEthics during the Victoria’s Secret campaign in 2005. This gave her the first taste of taking action in her community.

With bachelor degrees in Social Science and Natural Resource Conservation, she joined the team of game-changers at ForestEthics Advocacy in Vancouver in 2009 as a dedicated volunteer. In 2012, she became the Campaign and Administrative Associate.

Melyssa’s vision for authentic environmental activism is to promote a shift in consciousness on the relationship between people and the natural world. She’s a tireless believer in the ingenuity of the human race. When not working, Melyssa enjoys spending time in this outdoor paradise they call British Columbia. She enjoys bird watching, searching for bears and hawks on the trail, and cooking scrumptious meals for any foodies willing to adventure.

Jim Ace

Senior Campaigner, Stop SFI Greenwash

Jim joined ForestEthics in May 2012 after serving as the Research Director at the Service Employees International Union Local 73. He has been committed to environmental and social justice since 1990, and has worked with organizations like Rainforest Action Network, Greenpeace, and The Ruckus Society and the Alliance for Democracy. He holds a BA and MA in history from San Francisco State University.

He grew up in New Jersey but spent his summers in the woods and streams of Pennsylvania, developing a deep connection with the natural world. Outside of work, Jim is a devoted husband and father of two.

Geeta Tate

Development Officer

Geeta joined ForestEthics in early 2012, bringing over 15 years of project management and development experience in the non-profit and public sectors.  A native New Yorker, she oversaw the budgets for cultural institutions and libraries at the NYC Office of Management and Budget, and directed government relations and community engagement at Jazz at Lincoln Center.  In addition to ForestEthics, Geeta is also a development consultant for SFJAZZ. Geeta has her BA, Economics and MA, Applied Sociology from The American University in Washington, DC.  She was also a Coro Fellow in Public Affairs in New York City.

Inspired by the natural and protected beauty of coastal Marin County, Geeta has dreamed of working at a conservation organization since moving to Mill Valley in 2009.  When she is not working, surfing, or hiking, Geeta enjoys hiking, playing, swimming, and eating frozen yogurt with her two children.

Valerie Langer

Director of BC Forest Campaigns, ForestEthics Solutions

Way back in 1988 Valerie Langer migrated west to Clayoquot Sound, the ancient forest region literally at the end of the road in Canada. There she shifted from being a literacy teacher to being a forest conservation advocate, first volunteering, then co-founding the grassroots group Friends of Clayoquot Sound. During that time she pioneered the market campaign strategy of influencing logging companies by leveraging their commercial customer base and helped found the group that later became ForestEthics. After protecting much of Clayoquot and launching a project to help commercial paper producers use agricultural fibers instead of wood in their paper, she joined ForestEthics staff in 2006, devoting herself to the implementation of the world-famous Great Bear Rainforest Agreement. 

Valerie brings everything a B.A. in Semiotics from the University of Toronto has to offer to conservation efforts - which is more than you might think.  Her passion for forests and ecosystems was born long before her first big Boreal forest canoe trip at age 12, and her commitment to work for a just and beautiful world was also imbued early by her passionate family.

Valerie and her partner live in Vancouver, BC. She spends time in the Great Bear Rainforest and Clayoquot Sound, two of her favourite places on earth, she snowshoes in the North Shore mountains, hikes, rides her bike to work and loves watching contemporary ballet and dance.

Jason Robert Paglia

Design Manager

Jason began working at ForestEthics at the end of 2010, moving back from Portland, OR to Bellingham, WA after a 5 year hiatus.  Jason's time in Portland was largely spent furthering his education in music as well as various art disciplines. 

He has dabbled in alternative photographic processing, lithography, intaglio printing, screen printing, painting, web/graphic design, and creative writing.

Kayla Henson

Kayla Henson in Montana

Development Associate

Kayla joined ForestEthics in March of 2011 after graduating from Western Washington University (Western) with a B.S. in Environmental Science. She brings both environmental activism and administration experience from her personal, academic and professional background. Namely, her role as the Associate Director of the Environmental and Sustainability Programs at Western and her coursework gave her the knowledge and passion to work in a broad range of environmental issues. She is interested in climate change, watershed science, and botany. 

Kayla enjoys the many outdoor activities the Bellingham area has to offer including biking, skiing, and hiking. She also spends her time playing, training, and performing as a member of the Bellingham Circus Guild.

Mary Humphries

Senior Development Officer, Lead Strategist, ForestEthics

Mary joined ForestEthics in 2011, having fundraised for non-profit conservation and education organizations for more than two decades. Prior to joining ForestEthics, she served as the Executive Director of College Advancement at Bellingham Technical College where she played a pivotal role in both College fundraising and marketing/communications. Previous to her work with the college, Mary was a private fundraising consultant, her practice was the natural outgrowth of three years spent working as a Senior Fundraising Associate with Training Resources for the Environmental Community where she had the privilege of interacting with many of the environmental community's outstanding groups, leaders and fundraising champions. 

Mary is passionate about protecting wilderness and wildlife thanks to her upbringing in British Columbia. She has one daughter, a stepson and three wonderful grandchildren. She enjoys gardening, running and quiet contemplation at her rustic cabin on San Juan Island.

Stephen Danner

Director of Development

Stephen joined the ForestEthics staff in January 2009, bringing with him more than seven years of development and nonprofit management experience. In his previous position as the Interim Development Director for Frameline Inc., he oversaw all foundation, corporate and individual giving programs. As Director of Development at ForestEthics, Stephen plays a leadership role within the development department and manages institutional fundraising activities. He holds a B.A. in Latin American Studies and Literature from New College of Florida.

Stephen has an extensive background in social justice work and a passion for the environment, saving our forests and fighting climate change. Outside of the office, he enjoys hikes in and around the Marin Headlands.

Paras Upadhyay

Paras Upadhyay

Senior Accountant

Paras joined ForestEthics in 2007 after working as an accountant for more than 20 years. In his home country of Nepal, Paras worked for more than a decade on community forestry projects, natural forest conservation and social forestry issues.  Before ForestEthics, he worked at API Wellness Center in San Francisco. Paras lives in the Bay area with his wife and two adult children.

Rangsan Sanguanchaiyakit


Rangsan joined the team at ForestEthics in April of 2011, bringing with him a Masters in Accounting from Golden Gate University. He has six years of finance experience, including an internship at Bay Area Wilderness Training. 

Originally from Thailand, Rangsan previously worked for a fishing company, where he developed a deep concern for people’s role in the depletion of Earth’s natural resources.  In his free time, he loves to explore the outdoors. In his short time living in the United States, Rangsan has already been to Alaska and over ten national parks.

Max Fleisher

Data Analyst

Max joined ForestEthics in 2010 after graduating from UC Berkeley with a B.S. in Environmental Economics and Policy.  He brings a lifetime of experience enjoying and promoting the outdoors, instilled by summers at a camp just outside of Yosemite. From development to communications to operations, Max has run the gamut at ForestEthics, bringing his dedication and focus to every task at hand.

Max hails from San Francisco and spent much of his youth in the hills of Marin County, taking full advantage of the area’s natural beauty as an avid hiker, biker, and backpacker. 

Matt Westendorf

Matt Westendorf

Chief Operating Officer, ForestEthics

Matt joined the ForestEthics staff in June of 2008, bringing with him more than a dozen years of development and nonprofit management experience. As Chief Operating Officer, Matt oversees ForestEthics’ Development, Finance and Operations/Human Resources departments. Previously, Matt held the position of Managing Director for Frameline Inc., an LGBT film and media organization and producers of the San Francisco International LGBT Film Festival. Prior to that, Matt held leadership positions for the Stern Grove Festival Association, Stanford University Alumni Association and the National Writers Union. Matt holds a B.A. in American Literature / Journalism from University of California, Santa Cruz.

Matt calls San Francisco home and believes there's no better place on earth. On the rare occasion that he leaves The City, you're most likely to find him hiking & fishing in the Eastern Sierras, "hop-rocking" on the Yuba River, savoring a local wine in Boonville, or canoeing down the Nooksack River for the ForestEthics’ team in Bellingham’s annual Ski-to-Sea Race.

Kristi Chester Vance

Deputy Director, ForestEthics

Kristi Chester Vance joined ForestEthics in 2001, bringing her professional experience as a journalist, advertiser and graphic designer to the organization at a critical moment in its growth. Under her strategic creative direction, ForestEthics has not only been featured in national publications ranging from Time Magazine and The Wall Street Journal to the Today Show, but has also been showcased in advertising textbooks for its creative and hard-hitting advertisements, as well as touted for its successful and innovative approach to hijacking corporate brands and identities.

In addition to her work at ForestEthics, Kristi is a co-founder of MOMS, an organization dedicated to stopping the chemical contamination of our children,  and a senior fellow in the Environmental Leadership Program.  She also cofounded Half-Full Communications, an award-winning design studio devoted to creating a louder, more powerful voice for environmental and social justice advocates.

When she's not saving trees, Kristi can be found climbing in them with her two daughters and husband in Bozeman, Montana.

Watch Kristi's recent TEDx talk, 'Transforming Creativity,' at

Todd J. Paglia, J.D., L.L.M.


Executive Director, ForestEthics

When Todd Paglia joined ForestEthics in 1999, he had a vision of transforming the environmental impact of something so ubiquitous that it’s often forgotten – paper. He saw that major corporations in the office supply and catalog industries were purchasing and selling millions of tons of paper—with no accountability for, or even knowledge of, the environmental devastation caused by that paper.

As executive director of ForestEthics, Mr. Paglia can be credited with transforming the paper policies of multi-billion-dollar Fortune 500 companies, including Staples, Office Depot, Williams-Sonoma, Dell, Victoria’s Secret, and many more. In terms of forest protection, the results have been inspiring. Under Mr. Paglia’s leadership, ForestEthics has saved more than 65 million acres of endangered forests. In addition, recycled pulp mills are operating at record-high capacity—and independent analysis has attributed the change directly to demand from companies that ForestEthics has transformed. 

Mr. Paglia’s work at ForestEthics has been recognized with his selection to the annual “Hot 20 Under 40” list published by 7x7 Magazine, San Francisco’s glamour and culture publication.  Mr. Paglia was the only environmental leader selected, as the article noted, because “few activists have succeeded in the practical business of hitting earth abusers where it really hurts—their wallets.”  Mr. Paglia was also chosen as one of Ethisphere magazine’s one hundred most influential people in business ethics.

Mr. Paglia has challenged some of the largest companies in the world to become environmental leaders on the Today Show, NPR’s Marketplace as well in stories in the Wall Street Journal, The New York Times, Time Magazine, Business Week, and many other publications. In March 2007, Mr. Paglia was a featured speaker at San Francisco’s Commonwealth Club, the nation’s oldest and largest public affairs forum.
Before joining ForestEthics in 1999, Mr. Paglia was an attorney for Ralph Nader focusing on consumer protection issues such as environmental purchasing by governmental agencies to spur alternative markets, enforcement of antitrust laws, corporate welfare issues and corporate accountability.
Mr. Paglia received his Bachelor of Arts from Binghamton University, SUNY, his J.D. from the New England School of Law, and his LL.M. from George Washington University, National Law Center, in Environmental Law and Policy.

He lives in Bellingham, Washington, with his wife Shannon and two young sons, Nico and Luca.