Excerpted from CBC Marketplace. View their site for in-depth information.

Canadians love their soft toilet paper, and some of the softest toilet paper comes from new trees...Organizations promising the long-term protection of forests have standards companies must follow before they can put those logos on their products. You may have seen them on paper products, or wood products.

But what do these eco-logos mean on the ground? And what do they mean to Canadians? Marketplace's Tom Harrington wants to find out what's behind one prominent eco-logo [the Sustainable Forestry Initiative]...