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Major milestones and media mania

by Alex Vanderweele, Communications Associate & Website Manager
August 17th, 2009

Wow. My fellow co-workers and supporters on the ForestEthics team and I have been REALLY busy lately–in a REALLY good way:

100,000 people say NO to junk mail

First off, on Thursday, August 13th we hit major milestone in our Do Not Mail campaign: we surpassed 100,000 signatures on our petition to form a Do Not Mail Registry in the US! This campaign moment came on the heels of attention from some major media outlets, including the Kansas City Star, the Philadelphia Inquirer, and the Myrtle Beach Sun News. (As I am writing this update, I have just heard word that the Chicago Tribune also picked up that story.) WOOHOO! We also received a lot of traffic last week from an article published on one of the most popular websites on the internet, MSN.com and FoxNews.com.

It's fitting that this milestone signature happened in Seattle: home to our next push for a municipal Do Not Mail Resolution. The 100,000th signature also met our internal goal for delivering the petition to Speaker of the House, Nancy Pelosi. Stay tuned on our Do Not Mail blog, Return to Offender, for more updates.

Activists tell Sears to fix their broken paper policy
Photo by Melanie Smith
On Monday, August 17, dozens of ForestEthics activists–irreverently dressed as caribou in workout clothes–swarmed Sears' flagship store in Chicago to stop stalling on the release of a new paper policy.

The new paper policy, if implemented would translate into stronger protection of Caribou populations in Canada's Boreal Forest. You can read the press release here.

You can help! Tell Sears to fix it's broken paper policy!

Change starts with our underwear

Yes, that is the brilliant tagline for the new cause-themed underwear line designed by Yves Behar for PACT. ForestEthics is one of the three organizations that they're supporting, and our tree-themed undies are, errr, certainly red and branchy and cute? For every pair of the red underwear you buy, 10% goes to ForestEthics!

The underwear line has already gotten some press interest from the San Francisco Chronicle and TreeHugger.com.

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