Who’s Distancing Their Brands From Sustainable Forestry Initiative’s Greenwash? These Companies

...And we think that’s good for forests.

For several years now, ForestEthics has been educating some of the most well-known and respected US businesses about the Sustainable Forestry Initiative's (SFI) greenwash. SFI is not a legitimate eco-label, as most of its funding comes from the same industry that uses the SFI label on its products—things like envelopes, copy paper and lumber. SFI certifies irresponsible logging practices that provide the raw material for these products--practices like clearcuts, damage to rare wildlife, and poisoning of communities with toxic chemicals. Greenwashing these nasty practices is not okay—not for the people or the planet.

We applaud the following companies for choosing a more environmentally responsible way forward. By moving millions of dollars away from greenwashed forest destruction, these businesses have been good for forests…and for the two and four-legged creatures that depend on those forests staying healthy.

  1. 3M no longer promotes or uses the SFI label.
  2. Aetna committed to phasing out use of the SFI logo on printed marketing materials.
  3. Allied Electronics committed to stop promoting the SFI program and to shift Allied’s catalog paper to Forest Stewardship Council (FSC)
  4. Allstate will shift all copy paper in Allstate facilities nationwide from SFI certified to FSC certified.
  5. AT&T committed to avoid using the SFI logo and name in its materials, and to give purchasing preference to FSC certified products for all new paper purchases.
  6. "Bigelow Tea constantly strives to deepen our commitment to environmental responsibility. As a part of that effort, we engage and educate our vendors about sustainability best practices. Bigelow Tea recognizes that Forestry Stewardship Council (FSC) has the most rigorous forest management standard and is widely considered the gold standard of forest certification. As part of Bigelow Tea’s strong commitment to environmental sustainability, Bigelow Tea will promote the Forest Stewardship Council (FSC), and will educate our vendors about Bigelow Tea’s purchasing preference for Forestry Stewardship Council (FSC)-certified paper and fiber.”
  7. Comcast committed to steps that will avoid future company promotion of SFI.
  8. Cricket Communications will maintain a strong preference for FSC certified products and will avoid using or promoting products certified by SFI.
  9. "Our group of companies — Delta Dental of California, Delta Dental Insurance Company, Delta Dental of New York, Inc., Delta Dental of Pennsylvania and our affiliated companies — are committed to being an environmentally responsible business, which includes our ability to reduce paper consumption wherever possible and sourcing environmentally responsible paper.” Delta Dental has removed the Sustainable Forestry Initiative (SFI) label from its consumer-facing mailings.
  10. Disney recognizes Forest Stewardship Council (FSC) certification as the gold standard for meeting our paper policy’s environmental and social principles. When a forest certification label is appropriate on a branded product or product package where we have direct control, only the FSC label will be used. No other forest certification label will be used.”
  11. Energizer has committed to stop using the SFI logo.
  12. Garnet Hill will no longer print its catalog on paper labeled with the SFI seal. 
  13. Hewlett-Packard recently confirmed that 100% of its HP Everyday paper products are now FSC-certified in the Americas.
  14. King Arthur Flour stopped using the SFI logo on its catalogs and switched to FSC certified paper.
  15. Norm Thompson Outfitters removed all references to SFI in print materials and websites and committed to avoid promotion of SFI.                                                                                      
  16. Office Depot: Office Depot’s 2013 Greener Purchasing Policy for Paper Products no longer considers SFI certification to be "green." Forest Stewardship Council (FSC) certified and recycled papers will be given preference.
  17. Performance Bicycles will no longer print its catalog on SFI certified paper. 
  18. Phillips Van Heusen will maintain a strong preference for FSC certified products and will avoid using or promoting the SFI.                                                                                      
  19. Pitney Bowes will give preference to FSC certified products in all new paper purchases for its own internal use and will avoid reference to the SFI program in its external communications. 
  20. Ruby Tuesday will avoid any use or promotion of the SFI logo and name in conjunction with Ruby Tuesday’s brand, products or services.
  21. Shutterfly will give preference to FSC certified products in all new paper purchases and will avoid reference to the SFI program in its external communications.
  22. Southwest Airlines will continue avoiding the use of the SFI logo and name on its materials and will maintain its preference for FSC-certified paper when purchasing certified paper products.
  23. Sprint will shift all billing statement paper from SFI to FSC, will phase out use of the SFI logo on billing envelopes, and commits to give purchasing preference to FSC-certified paper.
  24. "Starwood Hotels & Resorts Worldwide is committed to sustainability and works with suppliers who commit to sourcing environmentally responsible paper and fiber that meet only the highest forest protection standards. As part of its Sustainable Meeting Practices, Starwood encourages recycling and is committed to reducing its paper consumption and promoting the use of post-consumer waste (PCW) recycled paper and fiber. For materials containing virgin fiber, Starwood prefers using and promoting content certified by the Forestry Stewardship Council (FSC) and avoids using, promoting or referencing Sustainable Forestry Initiative (SFI).”
  25. Stash Tea Commits to Phase Out Use of Phony ‘SFI’ Ecolabel.
  26. State Farm changed the paper for its number one agent promotional item, the State Farm Road Atlas, from SFI to FSC – and committed to state a preference for FSC when the company revises its comprehensive paper policy.
  27. Symantec removed SFI language from website and committed to integrate this position into internal practices for paper marketing materials and packaging.
  28. United Stationers committed to using FSC as its benchmark for acceptable forest certification in procurement and marketing.
  29. US Airways has committed to avoid any use or promotion of the SFI logo or SFI certified products.
  30. U.S. Bank committed to avoid using the SFI name and logo on printed materials and other company communications, and to use only the FSC seal when a forest eco-label is used.
  31. Xerox is no longer directly involved in paper sales or distribution in North America and will work with our suppliers to avoid using or promoting the Sustainable Forestry Initiative certification program.”


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