SFI's 'green' claims are misleading consumers
Topic: Greenwash
Tuesday Apr 30, 2013 This week Office Depot, Southwest Airlines, Cricket Communications, and Hewlett-Packard joined the growing market trend against the logging industry’s greenwash program, the ‘Sustainable Forestry Initiative’ (SFI).... read more »
Monday Apr 22, 2013 A phony logging industry “eco-certification” entity funded by Weyerhaeuser, Plum Creek, International Paper, Sierra Pacific and other US logging companies attempted last week to bully ForestEthics into silence.... read more »
Monday Apr 1, 2013 When you think of Easter, you probably think of going to church if you celebrate the holiday, spring flowers if you’re a nature lover like myself, or those Yellow Dye #5 Peeps marshmallows if you had a typical American upbringing. This Easter, unfortunately I was thinking about greenwashed packaging. Here’s why:... read more »
Friday Mar 29, 2013 My name is Eron King. I live in beautiful rural Oregon, US, with my partner, Justin, and our two young sons, Tobbe and Rowan.... read more »
Wednesday Mar 6, 2013 Spring has (almost, kind of sort of) sprung and good things are popping up everywhere. ForestEthics was excited to be featured as the Environmental Paper Network’s ‘Member of the Month’ in its blog, The Paper Planet.... read more »
Thursday Feb 21, 2013 Millions of consumers are being tricked by one of the biggest marketing cons used today: greenwash. Greenwash is when companies label their products as “green” or “sustainable” when they’re not. We believe consumers who want to buy truly green products shouldn’t get duped by misleading marketing claims and scam eco-labels. ... read more »
Wednesday Jan 23, 2013 Yesterday, I joined millions in tuning in to watch President Obama place his hand on Dr. Martin Luther King, Jr.’s Bible and take the sacred oath of office: "I do solemnly swear (or affirm) that I will faithfully execute the Office of President of the United States, and will to the best of my Ability, preserve, protect and defend the Constitution of the United States."... read more »
Friday Nov 30, 2012 Consumer Reports’ annual Naughty & Nice list highlights specific policies or practices that “fall short of expectations.” Companies were dinged for hidden or tricky fees, fine print, and unfriendly practices. But customer service is not all that makes a company naughty or nice. And it’s not all consumers care about. ... read more »
Wednesday Oct 24, 2012 Whether it’s a ‘whitewashed’ political scandal or a ‘greenwashed’ consumer product, it’s maddening. After all, this kind of ‘washing’ is an attempt to mislead us when we as consumers are trying to do the right thing.
One recent example of greenwash really has me seeing red, not just because it makes me angry, but also because it involves redwood forests—one of the rarest and most beautiful kinds of forest on Earth.... read more »
Monday Sep 17, 2012 Every September, the so-called Sustainable Forestry Initiative (SFI) holds an annual conference. Every year for the last three years, ForestEthics and local activists have been there to confront one of the most misleading greenwashing schemes in North America. 2012 was no different. ... read more »
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