Topic: Greenwash

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Tuesday Dec 15, 2015 Maybe you’ve heard of buildings that are LEED certified? LEED stands for Leadership in Energy and Environmental Design, and is the world's premier benchmark for high-performance green buildings. LEED was created by the U.S. Green Building Council. From the beginning, the Council’s LEED standard has been about innovation, thought-leadership and the strategic, creative thinking that is required to lead the field of environmentally responsible building.... read more »
Tags: Greenbuild, LEED, SFI
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Friday Aug 7, 2015 Americans purchase approximately 6.5 billion greeting cards each year. That’s a lot of paper — and a lot of trees. The two largest companies, American Greetings and Hallmark, control more than 90 percent of the greeting card market. ... read more »
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Friday Jan 9, 2015 When the logging industry’s phony Sustainable Forestry Initiative released a new set of rules on January 7, ForestEthics was ready with our own new report, Peeling Back the Eco-Labels.... read more »
Tags: SFI, FSC
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Thursday Nov 13, 2014 This Thursday, November 13, is the National Day of Action to Save Our Southern Forests. Forests across the south are under increasing pressure because logging companies want to sell wood pellets to European power companies. The Europeans believe they are buying an environmentally friendly fuel to burn, but the truth is they are being duped.... read more »
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Tuesday Jul 1, 2014 Taking on the largest companies in the world isn’t easy. Back in the late 1990’s I was new to corporate campaigning and I was lucky: a handful of incredible mentors gave freely of their time, shared their insights, and helped me improve in a field that was mysterious at times, to say the least. There was no textbook, no series of TED talks, no college course on corporate campaigning.... read more »
Tags: greenwash
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Monday May 19, 2014 The US government’s Environmental Protection Agency (EPA) is trying to do the right thing when it comes to greenwashed product labels. There’s a problem out there that they’re working to address: Phony green labels can trick well-meaning consumers into buying things that are anything but green.... read more »
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Wednesday Apr 30, 2014 Even if you didn’t know it, you probably love 3M products. 3M products can be found in your cabinets, drawers and at your office. People love their Post-it Notes. They’re colorful! They’re useful! They cover our desks and our walls.  What about Scotch brand masking tape? Incredibly useful. Painters use it to get that clean line…  Oh, and then there are Scotch-Brite sponges, which many folks use to wash their dishes. More on that in a moment...... read more »
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Saturday Mar 22, 2014 You’d probably agree that the first step to making change is knowing what needs to be done differently. Today, a few hundred more people know about a big brand that’s damaging our world’s forests in a big way. And you’d probably agree that that’s a step in the right direction.... read more »
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Friday Feb 14, 2014 The campaign to persuade 3M to ‘do the right thing’ when it comes to our forests is gaining momentum, and 3M is starting to feel the heat. ... read more »
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Wednesday Jan 22, 2014 Megabrand 3M may have billions in revenue each year, but having deep pockets doesn’t mean it can get away with destroying the environment and misleading consumers. Conscious consumers won’t stand for it.... read more »

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