Topic: Greenwash

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Saturday Mar 22, 2014 You’d probably agree that the first step to making change is knowing what needs to be done differently. Today, a few hundred more people know about a big brand that’s damaging our world’s forests in a big way. And you’d probably agree that that’s a step in the right direction.... read more »
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Friday Feb 14, 2014 The campaign to persuade 3M to ‘do the right thing’ when it comes to our forests is gaining momentum, and 3M is starting to feel the heat. ... read more »
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Wednesday Jan 22, 2014 Megabrand 3M may have billions in revenue each year, but having deep pockets doesn’t mean it can get away with destroying the environment and misleading consumers. Conscious consumers won’t stand for it.... read more »
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Tuesday Jan 14, 2014 3M, maker of Post-It Notes and Scotch Tape, is sponsoring the 20th Annual Half Marathon in Austin, Texas on January 19th. As an avid runner, I can really appreciate the hard work that goes into half marathon preparation. People train for months to work up to 13.1 miles and often push for a personal record on race day. Regardless of how long it takes participants to cross the finish line, the support and community that forms around promoting a healthy lifestyle is uplifting. ... read more »
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Wednesday Dec 18, 2013 3M may be getting some coal in its stocking this holiday season. The mega-brand's policies are hurting the forests and wildlife…and Santa’s not happy about it. You see, 3M sources paper for many of its 55,000 different products from forests, including endangered forests and illegally logged forests. ... read more »
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Monday Dec 9, 2013 As 2013 comes to a close, let’s take a look at who’s been naughty and who’s been nice when it comes to how big American brands use paper. Some companies have joined a growing trend to move away from the Sustainable Forestry Initiative’s eco-label (which, as it turns out, is anything but “good for forests” as it claims).... read more »
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Tuesday Nov 19, 2013 In an October 24th Portland Tribune article, logging giant Weyerhaeuser's vice president of “sustainable” forestry, Cassie Phillips, admitted that the Sustainable Forestry Initiative (SFI) certification program approves “conventional commercial forestry.” It’s nice that the timber industry finally agrees with us! That is exactly what we’ve been saying. ... read more »
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Monday Oct 21, 2013 ForestEthics recently coordinated with two young activists from the Minneapolis/St. Paul area of Minnesota, Sen and Carrie, to drop a 1,600-square foot banner from the iconic Washington Bridge. Why?... read more »
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Monday Oct 7, 2013 Today, ForestEthics sent a strong message to 3M's Post-It note brand that it's time to do the right thing for our forests. While the company touts its environmental leadership, 90% of Post-It note products contain no recycled content, the product promotes the phony, industry-governed eco-label called the Sustainable Forestry Initiative. What's more? 3M has been connected to polluting communities and destroying critical old growth forests.... read more »
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Thursday Sep 5, 2013 As a father of two pre-K kids, I will be buying school supplies every fall for about the next 15 years. Among the list of pencils, notebooks and folders we must buy, I cringe to think of the clearcuts, erosion, water pollution, and spraying of toxic chemicals associated with many of those products. What’s worse, some of these products that come from irresponsible logging have a cute, leafy symbol telling moms and dads that these products are ‘good for forests.’ ... read more »

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