Climate Success Stories
Framing the Tar Sands debate
We have a long history of gaining major media attention with edgy ads. During Obama's initial trip to Canada, we shed light on the dirtiest oil on Earth, Canada's Tar Sands:
-
We teamed up with the Mikisew Cree and Athabasca Chipewyan First Nations to place a full-page ad in USA Today, depicting Canadian Tar Sands oil oozing over the continental United States;
-
We placed tongue-in-cheek personal ads in major newspapers, in which Canada invites President Obama to "sweep away the Tar Sands and make sweet climate change solutions together."
Our strategy resulted in major media coverage across Canada and the U.S.:
| Reuters Vancouver Sun Edmonton Journal Common Dreams CBC Nanaimo Daily News Yahoo Canada |
Globe and Mail |
Moratorium on Shell's plans to destroy the Sacred Headwaters
Thanks in large part to widespread local opposition supported by ForestEthics, the
government of British Columbia recently announced a two-year moratorium
on coalbed methane drilling in the pristine wilderness area of the
Sacred Headwaters. Royal Dutch Shell had planned to launch a devastating drilling project, and now the company will be barred from all
development activity in the Sacred Headwaters for the next two years.
This is our chance to address the root problem:
British Columbia's weak regulatory process for coalbed methane development, one of
the most environmentally harmful sources of natural gas. We have
joined Citizens Concerned About Coalbed Methane (CCCM), a coalition of
BC residents working to protect wilderness areas like the Sacred
Headwaters permanently.
Check out CCCM's five-point plan and get involved >>
Preserving our first line of defense against climate change
By absorbing and storing massive amounts of greenhouse gases, forests are our first line of defense against climate change, and keeping them intact will help species adapt to the inevitable changes that global warming will bring. The question is, how can we transform the forest industry to deal with this massive challenge?
After forging an unprecedented collaboration between corporations, logging companies, First Nations (Indigenous groups) and the government of British Columbia, we have spent years helping to pioneer a new form of forest management in the Great Bear Rainforest called ecosystem-based management (EBM). This revolutionary system keeps critical areas and the carbon they store protected from all logging, and its lighter-touch system of logging helps preserve habitat for threatened species. Most importantly, lessons learned from developing the EBM approach are equally applicable to other ecosystems, including aquatic systems and grasslands.
Help us bring this management approach to the Boreal Forest >>
Did we mention that we are taking on some of the worst environmental offenders in the history of the world? Shell, BP, Exxon Mobil, and others, commonly referred to as "Big Oil," are the driving forces behind the Tar Sands and coalbed methane drilling. Our proven strategies for corporate transformation can make a huge difference—but we need your help to carry them out.
 |
 |
