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Work with Communities

We harness the power of the marketplace

For years we were told that we had to make a choice: We could either work with corporations or against them. We decided to do both—and we've become exponentially more powerful because of it. For example, our Victoria's Dirty Secret campaign took on one of the largest catalogs in the world and converted the parent company, Limited Brands, into a powerful environmental advocate.
Watch the video about this story, Transformation Through Collaboration >>

We help companies that want to act responsibly

When companies are ready to protect forests, wild places and the climate, we help them develop and implement sound policies through our Market Solutions department. We advise major companies about more environmentally and socially responsible choices for paper, wood and transportation fuels. The Market Solutions department helps companies distinguish themselves as environmental leaders and is also active with leading market standards and metrics.

This unique and powerful ability to turn our corporate adversaries into allies has helped lead us to major environmental victories and agreements in many of the areas that we work to protect, including the Great Bear Rainforest, the Inland Temperate Rainforest, the Boreal Forest, and Chile's Native Forests.
Check out our Market Solutions department >>

We hold environmental offenders accountable

Sometimes companies need a little encouragement. When companies refuse to change their practices, ForestEthics holds them publicly accountable—with protests, websites, email campaigns, national advertisements and more. No corporation can afford to have its brand be synonymous with environmental destruction.
Help us hold Sierra Pacific Industries accountable for its destruction of California's forests >>


We create industry-wide change

Our markets campaigns and our Market Solutions department have had a profound effect on the Endangered Forests we work to protect:

  • Five paper mills have switched to Forest Stewardship Council certification as a result of our work, saving many forests from being clearcut;
  • In 2005, an independent report stated that recycled pulp mills were operating at record-high capacity, and attributed the change to demand from Staples and Office Depot, two companies we've transformed;
  • The companies we’ve shifted towards using recycled content have lessened the burden on intact forests. For example, by shifting Dell to 50% post-consumer recycled content, we save 250,000 trees annually.

We have already shifted the catalog, office supply and logging industries plus several companies in other industries towards more environmentally-sensitive practices. Now, we are working to transform industries using Canada's dirty Tar Sands oil and, in the US, to stop the junk mail industry from destroying Endangered Forests and invading your mailboxes.