AOL Stylelist -- Angela Lindvall Stars in John Hardy Fall Campaign, Launches Sustainable Jewelry Line
,August 3rd, 2010
Nineties uber-model Angela Lindvall is back in the game this season -- although she never completely left -- walking the runway in Paris, gracing the cover of British Vogue, landing Prada's most recent campaign, and now John Hardy's new Fall 2010 ads.
The articulate and eco-conscious 31 year-old -- she makes the "dumb model" stereotype go completely out the window -- is not only the new face of the green jewelry brand but she's also collaborating with creative director Guy Bedarida on a capsule collection for charity.
Lindvall and Bedarida's line, dubbed Hijau ("green" in Balinese), is inspired by
the look of sliced bamboo and features rings, bangles, earrings, and
cuffs made from recycled and sustainable silver.
Ten percent of the proceeds from the pieces, which retail from $295 to $3,000, will go to ForestEthics, an organization devoted to protecting endangered forests and wildlife.
The duo also created a more simple and affordable $95 woven
organic-cotton cord bracelet, which will support ForestEthics with 100
percent of proceeds.
In this exclusive behind-the-scenes video, Lindvall is seen at Hardy's
self-sustaining company headquarters in Bali, where she and Bedarida
worked with local artisans to create the collection. The model is also
shown posing for the steamy Fall ads in which the Midwestern mother of
two goes topless while hugging pieces of Balinese bamboo and wearing
Hardy's latest collection.
Don't expect Lindvall's
relationship with John Hardy to end anytime soon. The model has signed
on to be a spokesperson for the company's green initiatives, something
she's been devoted to way before it was trendy.
